Adriana Teresa Letorney is a journalist turned media entrepreneur focused on empowering the shift away from stock agencies and towards the creator economy for publishers and visual content creators worldwide.
She is the co-founder & CEO of Visura.co, a global platform for visual storytellers. In the fall of 2022, she announced that Visura will be working with Comcast NBCUniversal and Sky on a pilot program to empower creators worldwide and in underrepresented communities across the United States.
Adriana is also the co-founder of Scout Film Festival, a 501(c)3 nonprofit that works to celebrate and support filmmakers and visual storytellers aged 24 and under. An entrepreneur, publisher, and journalist—Adriana is a Techstars alumni, NYU Female Founder Fellow, Mark & Debra Leslie Fellow, and former Founder in Residence at the NYU Entrepreneurial Institute's Leslie eLab. She has a Master in Journalism at NYU Arthur L. Carter Journalism (2021), a BFA in Photography at The School of Visual Arts in NYC (2007), and a B.A. in Anthropology from The University of Puerto Rico (2001). Her mentors include Michael Palmer (Winslow Capital), James Watson (Presidio Partners), Jeff Levick (Spotify, Google), and Whitney C. Johnson (National Geographic, New Yorker).
As co-founder of Visura.co—Adriana has participated in AAJA's Catalyst Program for Founders of Color (2020), NYU's Accelerator Series (2021), American Public Media's Next Challenge (2021-22), and Comcast NBCUniversal Lift Labs Accelerator powered by Techstars (2022).
Her work aims to re-envisioning the future of work and the marketplace for visual communication. The Visura platform utilizes a creator economy take on traditional agencies and social media platforms to empower visual creators with entrepreneurial creator tools, a curated global marketplace, and enterprise services for publishers and creators to have an effective online presence, connect, share, and transact from one central place. Her mission is to foster economic mobility for creators, publishers, small businesses, and local nonprofit organizations worldwide and across the US.
She works with leaders to re-envision web 3.0 and the future of work for visual communication, primarily focusing on the ecosystem that powers the sourcing and distribution of visual content and talent. The mission is to build one that fosters inclusivity, sustainability, merit-based opportunities, professional skill development, and media literacy.
"90% of the information that the brain retains is visual. Visuals matter. Tech platforms, newsrooms, magazines, brands, and other publishers need to work together to empower visual creators worldwide and elevate unique, premium visuals across the internet. Audiences deserve unique, authentic content that stems from perspective, skill and facts."
As a writer, she has contributed to numerous publications, including The New York Times, and Huffington Post. As a juror, nominator, and/or reviewer, she has served for the Alexia Grant at the University of Syracuse, World Press Photo, Prix Pictet, CPOY, The New York Portfolio Review(2011-present), Northern Course Short, New York Photo Awards, The Google Photography Prize, Photoville's 'The Fence', amongst many others.
Adriana has been a panelist and guest lecturer at the Fashion Institute of Technology, Missouri School of Journalism, The S. I. Newhouse School of Public Communications at Syracuse University, Photo Plus Expo, The School of Visual Arts, and The New School in NY.
Adriana Teresa worked at The powerHouse Arena (2007-8), an experience which culminated in her first curatorial project titled Song of Myself Exhibition—a group show that presented personal visuals about our collective existence.
During 2008-9, Adriana Teresa assisted Magnum photographer Susan Meiselas during a project called The PR Flag and its identity, which was part of a major exhibition in Parc La Villette Museum in Paris, France from April 7-July 6, 2009.
In 2009, she launched Visura Magazine, an online publication that featured personal projects by some of the world's top visual journalists, including Larry Fink, Lauren Greenfield, Nina Berman, amongst many others.
Adriana completed a BA in Anthropology (2001) at the University of Puerto Rico and a BFA in photography (2007) at the School of Visual Arts NY. While attending the SVA, Adriana worked at Harper’s Bazaar Magazine (2006), Bruce Silverstein Gallery (2006), and Rolling Stone Magazine (2007); as well as, served as personal assistant to Sylvia Plachy, Suzanne Opton, and Donna Ferrato.
In 2021, she completed a Master's in American Journalism at NYU's Arthur L. Carter Journalism Institute. The same year, she joined NYU's Entrepreneurship Institute, where she completed the LaunchPad, an award-winning immersive 9-week accelerator for scalable startups led by NYU students.During the NYU VC PitchFest, Visura was awarded "Most Investable Startup." Born & raised in Puerto Rico, Adriana Teresa lives between Vermont and New York. Currently, she is an NYU Female Founder Fellow, and Founder in Residence.