Adriana Teresa Letorney is the Founder & CEO of Visura.co, a global creator platform for visual storytellers that offers consumer-to-consumer sales and licenses of premium images and visual stories.
She is also Co-founder at Scout Film Festival, a 501c3 non-profit organization that celebrates, connects, and empowers filmmakers worldwide aged 24 and under. In 2022, the 4-day event is scheduled to be held in Boston, Massachusetts.
An entrepreneur, publisher, and journalist—Adriana studies the systems that power the distribution of visual communication across the internet. She has obtained a Masters in Journalism at NYU Arthur L. Carter Journalism (2021), BFA in Photography at The School of Visual Arts in NYC (2007), and a B.A. in Anthropology at The University of Puerto Rico (2001).
In 2021, Adriana joined NYU's Entrepreneurial Institute, where she participated in the Accelerator Program Series. She is an NYU Female Founder Fellow, Mark & Debra Leslie Fellow and Founder in Residence at the NYU Entrepreneurial Institute's Leslie eLab. Her mentors include Michael Palmer (Winslow Capital), James Watson (Presidio Partners), Jeff Levick (Spotify, Google), Ayash Basu (BCG, McKinsey) and Whitney C. Johnson (National Geographic, New Yorker).
Her work aims to re-envisioning the future of work and marketplace for visual communication. The Visura platform utilizes a creator economy take on traditional agencies and social media platforms to empower visual creators with entrepreneurial D2C tools, community, and a curated marketplace. Her mission is to work with leaders to re-envision web 3.0 and the future of work for visual communication, primarily focusing on the ecosystem that powers the sourcing and distribution of visual content and talent. The mission is to build one that fosters inclusivity, sustainability, merit-based opportunities, professional skill development, and media literacy.
"90% of the information that the brain retains is visual. Visuals matter. Tech platforms, newsrooms, magazines, brands, and other publishers need to work together to empower visual creators worldwide and elevate unique, premium visuals across the internet. Audiences deserve unique, authentic content that stems from perspective, skill and facts."
As a writer, she has contributed to numerous publications, including The New York Times, and Huffington Post. As a juror, nominator, and/or reviewer, she has served for the Alexia Grant at the University of Syracuse, World Press Photo, Prix Pictet, CPOY, The New York Portfolio Review(2011-present), Northern Course Short, New York Photo Awards, The Google Photography Prize, Photoville's 'The Fence', amongst many others.
Adriana has been a panelist and guest lecturer at the Fashion Institute of Technology, Missouri School of Journalism, The S. I. Newhouse School of Public Communications at Syracuse University, Photo Plus Expo, The School of Visual Arts, and The New School in NY.
Adriana Teresa worked at The powerHouse Arena (2007-8), an experience which culminated in her first curatorial project titled Song of Myself Exhibition—a group show that presented personal visuals about our collective existence.
During 2008-9, Adriana Teresa assisted Magnum photographer Susan Meiselas during a project called The PR Flag and its identity, which was part of a major exhibition in Parc La Villette Museum in Paris, France from April 7-July 6, 2009.
In 2009, she launched Visura Magazine, an online publication that featured personal projects by some of the world's top visual journalists, including Larry Fink, Lauren Greenfield, Nina Berman, amongst many others.
Adriana completed a BA in Anthropology (2001) at the University of Puerto Rico and a BFA in photography (2007) at the School of Visual Arts NY. While attending the SVA, Adriana worked at Harper’s Bazaar Magazine (2006), Bruce Silverstein Gallery (2006), and Rolling Stone Magazine (2007); as well as, served as personal assistant to Sylvia Plachy, Suzanne Opton, and Donna Ferrato.
In 2021, she completed a Master's in American Journalism at NYU's Arthur L. Carter Journalism Institute. The same year, she joined NYU's Entrepreneurship Institute, where she completed the LaunchPad, an award-winning immersive 9-week accelerator for scalable startups led by NYU students.During the NYU VC PitchFest, Visura was awarded "Most Investable Startup." Born & raised in Puerto Rico, Adriana Teresa lives between Vermont and New York. Currently, she is an NYU Female Founder Fellow, and Founder in Residence.