Adriana Teresa Letorney is a media entrepreneur. She is the Founder & CEO of Visura.co, co-founder of VOICES FOR PUERTO RICO and Scout Film Festival.
Adriana is dedicated to the formation and implementation of economic development through design, media, and technology. She envisioned Visura.co, an all-in-one platform for individuals and organizations to build and design their websites, connect and share their news. Her mission is to reduce the amount of time and costs both professionals and primarily NGOs and small businesses invest in having an online presence.
Info@fotovisura.com
adriana@visura.co
Long Bio
Adriana Teresa was born in 1978 in San Juan, Puerto Rico.
While attending the School of Visual Arts, Adriana Teresa Letorney was a photo-intern at Harper’s Bazaar Magazine (2006), Bruce Silverstein Gallery (2006) and Rolling Stone Magazine (2007); as well as personal assistant to Sylvia Plachy, Suzanne Opton and Donna Ferrato, all whom had a profound influence in her life. Upon graduating, Adriana Teresa worked at The powerHouse Arena (2008), an experience which culminated in her first curatorial project titled Song of Myself—featuring photographs by Charles Harbutt, Joan Liftin, Sylvia Plachy, Suzanne Opton, Alex Webb, Rebecca Norris Webb, Jeff Jacobson, Lucille Fornasieri-Gold and Naho Kubota—a group show that presented individual visions of our collective existence.
The summer of 2008, Adriana Teresa produced and curated the Latin American Pavilion during the New York Photo Festival. This evolved into the The FotoVisura Pavilion (NYPH 2009, 2010, 2011) for which she was the Curator of numerous exhibitions that featured photographs by Luis González Palma (Guatemala), Giovanny Verdezoto (Ecuador), Raul Cañibano (Cuba), Alinka Echeverría (México), Pablo Delano (Puerto Rico), Frank Espada (Puerto Rico), Milagros de la Torre (Peru), amongst other Latin American photographers.
During 2008 fall and 2009 winter, Adriana Teresa collaborated with Magnum photographer Susan Meiselas on a project called The PR Flag and its identity, a visual reflection on the meaning of the Puerto Rican Flag in New York’s Puerto Rican communities. The project was part of a major exhibition in Parc La Villette Museum in Paris, France from April 7-July 6, 2009.
Soon after, she co-founded with her partner and husband Graham Letorney—FotoVisura Inc, a creative firm dedicated to photography publishing, production, design and online media. FotoVisura Inc. has produced Visura Magazine (2009), The FotoVisura Pavilion (2009), FotoVisura.com (2010), The FotoVisura Grant (2010), The FotoVisura Panel Discussions (2010), The FotoVisura Portfolio Consultation and Review (2011) and The Editing Sessions at the Visura Lodge (2012) in Stowe, Vermont.
In 2010, FotoVisura Inc co-produced the inaugural GuatePhoto Festival in Guatemala, during which Adriana Teresa was also the curator of two exhibitions: Enamored—a visual reflection about the force within women—featuring Lauren Greenfield, Larry Fink, Henry Horenstein, Edith Maybin, Andrea Bruce, Ruth Kaplan, Paz Errázuriz and Lana Slezic, and Fling featuring Jaime Permuth, Jodi Watkins, Joseph Rodríguez, Richard Mosse, Lissie Habie, Achim Lippoth, Liudmila & Nelson, Maria Martínez—Cañas, Jeff Jacobson & Marnie Andrews.
For the annual 2010 Lucie Awards, Adriana Teresa was the Curator of the IPA’s (International Photo Awards) Best of Show exhibition.
Since 2010, Adriana Teresa has contributed in writing and interviews to numerous publications, most notably, the New York Times Lens Blog and the Huffington Post. That year, after two years working with Sebastian Liste on his longterm project titled Urban Quilombo—she worked with Sebastian Liste on the final edit of the piece, which won several awards afterward. Additionally, she worked with Katie Olrinsky on her long term project on Mexico, including the series titled Innocence Assassinated.
In 2011, Honorable Charles B. Rangel of the New York State House of Representatives added Adriana Teresa most recent curatorial project, titled The DiaExhibition to the Congressional Records on Thursday May 12, 2011—in recognition of the impact it had in honoring the Puerto Rican photographers who documented their community in New York from 1960 to 1980. The Dia Exhibition was part of the 2011 FotoVisura Pavilion during the New York Photo Festival. The exhibition was featured in numerous publications, most notably, in the NY Daily News, El Diario/La Prensa and NY Times Lens Blog.
In 2011, she also co-founded The Envision Foundation for Photography and Digital Media, an international non-profit organization that empowers young people to become involved in, and contribute to, their communities and the world through photography and digital media.
In 2012, FotoVisura Inc produced The FotoVisura Pavilion in San Juan, Puerto Rico and launched the Workshops and Residency at the Visura Lodge in Stowe Vermont.
From 2013-2014—Adriana envisioned Visura.co. The same year, she voluntarily worked with Donna Ferrato on the edit of her book, TriBeCa, 10013.
In 2016, Visura launched primarily focusing on visual storytellers (photographers), editors, and media outlets.
Adriana Teresa is the co-founder of Scout Film Festival, an annual event celebrating teen filmmakers worldwide. She also serves on the Board of the non-profit organization.
Adriana Teresa has served as a judge, nominator or reviewer for numerous Institutions, Awards and Open Calls including the Prix Pictet award in photography and sustainability; amongst others like New York Photo Awards, The Fence, The Google Photography Prize, The New York Times Portfolio Reviews, The Center for Photography at Woodstock's Air Program, GuatePhoto Festival, Latin American Fotografía and Ilustración, the 33rd Annual Connecticut Photography Competition and Exhibition by The Shoreline Arts Alliance), Curate NYC, Lucie Foundation, Magenta Festival and Photolucida. She regularly speaks at Universities on efficient methods to prepare, connect with buyers and present your work in order to further your career and make a living in the arts and media.
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For more information on Visura.co, check out www.visura.co